The 74th AACC annual scientific meeting & clinical lab Expo will be held in Chicago from July 24 to 28, 2022. According to the official website of AACC, 819 exhibitors came from more than 100 countries and regions around the world.
According to incomplete caclp statistics, 119 Chinese local enterprises participated in AACC this time (please leave a message below if there is any omission), accounting for 14.5%of the total number of exhibitors. According to the data of caclp statistics in recent years, there were about 120 Chinese exhibitors in 2018, more than 136 in 2019 and 119 in 2022, which means that before and after the epidemic, the number of IVD enterprises going to sea is basically the same, and the popularity has not decreased.
In October last year, Professor songhaibo, vice president of Shanghai Institute of experimental medicine, President of the medical laboratory industry branch of the National Health Industry Enterprise Management Association and caclp founder, was invited to give a keynote speech on the current situation and future development trend of IVD in China at the 2021 AACC international market conference. Blocked by the epidemic, Carolyn eychenne, caclp international business development specialist, spoke on behalf of him.
In view of the active nature of foreign exhibitions, for companies who want to explore overseas markets, the role of overseas exhibitions is more targeted. According to the needs of different regions, the booth and exhibition products are arranged with emphasis, which is easier to meet the needs of customers in the local market, and is helpful to understand the local market information and sales situation. The main benefits are as follows:
1. Accumulate customer information in the target region and develop them into cooperative customers of the company with a high success rate;
2. Establish the brand image and company image of the company in the target market, enhance the popularity of the company, help to strengthen the confidence of customer cooperation, and help to promote products;
3. Understand the demand information of the target market, and intuitively understand the product demand and channel sales mode of the local market, which is more conducive to product planning and sales strategy formulation;
4. Knowing the competitors in the local market and relevant competitive product information is helpful to formulate coping strategies;
5. Show the company’s problem-solving ability and spread the enterprise concept.
2022 AACC list of Chinese exhibitors